Client Testimonial: "We asked Katie to design us a logo that reflected what the GPD is really about - the ever relatable experience of growing up girlypop. Katie delivered exactly what we asked for and went above and beyond thinking about future branding needs and goals. The reaction from the Girlypop Collective was, "absolutely slay^2." West St. Studio is SO back."
Scope of Work: Web Logo Design for Substack
Vibe: hot pink, y2k, girlypop, relateable
Design Notes: Emphasize simple core experience of doodling in a notebook to make the brand feel personal.
Brand Goal: A fun, inclusive branding experience that invites all the girlies to be bold and creative together.